When many designers and companies think about building a website they hold the customer experience in mind, but often forget about how people find websites. Search engine optimization (SEO) is an important aspect of a long term successful web site marketing and web site promotion campaign. Search engine optimization is a specialty in web site design, just like a brain surgeon is different from a family practice physician. That is not to say that one is superior to the other. Rather, they both have specific jobs and functions. One deals with people’s interaction on a website, the other with a the knowledge of how search engines index a page, and thus how the people actually find the website.

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