Research
After seeing dozens of companies fail and succeed, we have come to know one truth. As a company, you need to do your homework to fully understand the markets you operate in.
Trends and Competition
Our comprehensive research pipeline produces a wholistic understanding of a marketplace. We start by focusing on three key metrics of your target market:
- Search Trends – What are people looking for? What competition is out there?
- Social Media - What are people talking about? Of your competition, are people saying bad things, or good things? What needs are already being met? What needs are not?
- Competitive Analysis - How is your competition positioned in the marketplace? How are they marketing themselves?
Should you go head to head with your competition, or take a different market stand?
Demand and Unmet Markets
Once we have analyzed relatively objective sources such as Search Trends, Social Media, and your competition, we apply our research to fully understand:
- Market Demand - By compiling the above data, we’re able to identify holes in any marketplace. From there, it’s a matter of reaching out in social media, and conducting polls and surveys to confirm what we are seeing the market through clear lenses.
- Unmet Markets - Stepping off of the linear corporate path, we search for and identify unmet markets lying within the core competencies of our customers.
Summary
From our research services, you will walk away with:
- A complete understanding of the marketplace.
- An eagle eye view of your competition’s strategies and tactics, so you can understand how they are positioned, thus giving you insight into how to position yourself.
- A view into your potential customer’s thought processes, so you can fully understand how they are thinking, and why.
- A clear insight into market gaps, and unmet needs within your marketplace.
Copyright © 2010, Inspire Commerce.
Inspire Commerce, Inc.
Phone 1-800-261-3173
Fax 1-877-847-0575
423 Concord Avenue
Boulder, CO, 80304
Boulder, CO, 80304