When many designers and companies think about building a website they hold the customer experience in mind, but often forget about how people find websites. Search engine optimization (SEO) is an important aspect of a long term successful web site marketing and web site promotion campaign. Search engine optimization is a specialty in web site design, just like a brain surgeon is different from a family practice physician. That is not to say that one is superior to the other. Rather, they both have specific jobs and functions. One deals with people’s interaction on a website, the other with a the knowledge of how search engines index a page, and thus how the people actually find the website.

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At the heart of good search engine optimization is content. What is being spoken about and how that content is organized is the single most important factor in building a good website. If written properly, the content inspires visitors and draws search engine results. If written poorly, visitors will bounce and search engines will not provide visitors. Read the rest of this entry »

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Websites need continuous improvement. Many of our clients come to us with huge traffic volumes but no sales. Others have huge websites, but no traffic. By Remodeling a web site, we are able to bring the entire online presence to the next level, increasing visibility and generating more sales.

Our goals are always to:

• Improve the user experience, thus improving conversion rates.
• Update the company branding when desired.
• Focus the layout, key words used in the content, and site organization to drive new traffic to the site.

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All of the new web sites we design and old websites we remodel are created as 508c compliant.

Understanding 508c

Section 508 refers to the portion of the United States Federal Rehabilitation Act discussing equal access to information technology for people with disabilities. Within this law, all government agencies and contractors working with government agencies are currently required by law to be 508c compliant. This means that any entity, be it corporation, small business, or sole proprietor doing business with any government agency, be they local or federal, are required by law to have a 508c compliant website if the company offers a website for any aspect of its business. Read the rest of this entry »

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